Occasionally, being continuously glued to your phone can pay off.
Marketing on Instagram provides social media enthusiasts the opportunity to land a side job where they get paid to post pretty pictures and get free stuff.
These promotions take the kind of photos, hashtags and captions, and reimbursement depends on the brand, extent of the undertaking and influencer’s bargaining power. While some brands cover between $5 to $10 per thousand followers, others provide $100 per 100 followers and still others cover only in free swag.
The Instagram brand promotion business is a large one. Companies across all industries combined spend between $1 billion and $1.5 billion each year on getting content on the platform, Thomas Rankin, CEO of Dash Hudson, a company that resources Instagram influencers for brands, informed The Huffington Post.
Wish that life? Here are five ways you could profit from your Instagram articles, too.
A promotional article by social networking influencer and writer Peg Fitzpatrick.
1. Actively reach out to brands you prefer and need to work with.
While many companies directly reach influencers for help boosting their content, bloggers may also apply to manufacturers or businesses that connect Instagram influencers with brands.
Be warned, though, the application procedure to become a new influencer is competitive. Rankin told HuffPost that Dash Hudson takes about 1 percent of influencers who apply to signify the brands it manages, such as Gilt and Bebe.
2. Post consistently and on Instagram.
Your feed is the social media”résumé,” which manufacturers use to ascertain whether or not to engage you as an influencer. A fantastic Instagram presence means consistent, elegant photograph posts, and captions. The larger your Instagram portfolio, the better.
Brands also start looking for influencers whose Instagram style fits that of the brand.
Rankin gave a few examples of Dash Hudson’s criteria: “Exactly what does the material look like? Does the feed have beautiful, original photos? Is the style of content that we are searching to get [for] the brands we’re working with? What’s their follower number and participation rate?”
3. Maintain a strong presence on different social media sites.
Within her website, influencer Peg Fitzpatrick — writer of this book The Artwork of Social Media: Power Tips for Power Users — emphasizes the importance of keeping a “busy” and”professional” social media presence across platforms, particularly LinkedIn.
“[A]ll the brands and agencies that I’ve worked with and talked to check LinkedIn to find out more about individuals before working together,” Fitzpatrick included in an email to HuffPost.
One of photographer Tim Melideo’s promotional articles.
4. Have at least 5,000 followers.
The number of followers that brands require their influencers to possess depends upon the company, campaign, and job, but most brands generally require their influencers to have at least 5,000 followers. Dash Hudson tends to pick influencers who have at least 10,000, according to Rankin. (Make sure you’re not purchasing any of your followers, though.)
For consumers with larger followings, the process of becoming an influencer can be a rather smooth one. “Lots of times per brand will contact me and want me to market a product, event, show or whatever,” Tim Melideo, a photographer with 31,000 Instagram followers, told HuffPost. “I have rates that they cover in addition to sending me the product.”
And the more established an Instagrammer is, the more they can bill for their posts. “I seldom promote products for free,” Melideo wrote. “I’m now able to utilize my social influence to help cover food and to live.”
In May, Harper’s Bazaar reported that Danielle Bernstein, the fashion blogger supporting @weworewhat, which has 1.1 million followers, charges anywhere between $5,000 and $15,000 for a single branded Instagram post.
5. Become an unpaid brand ambassador.
No luck finding gigs as a paid influencer? There is another way to get compensated for your stylish Instagram posts. Bloggers can use to be unpaid”brand ambassadors,” to whom companies send freebies for promotion.
Skinny Bee Tea, by way of instance, has a brand ambassador program, where it sends bloggers a 14-day detox program to promote on their social networking accounts. Other small brands offer similar programs. Click here for influencer marketing agency Los Angeles
The application procedure for outstanding brand ambassadorships is the same as for paid influencers, but the probability of getting accepted to become an unpaid brand ambassador is inclined to be favorable. Skinny Bee Tea takes two to eight applications per month and accepts roughly twenty of them to the ambassador program, Kristen Zahodne, the company’s proprietor, told HuffPost.
Think you’ve got what it takes to get coupons or money for your articles? Start snapping and best of luck!